Manager, Digital Marketing

Requisition Number:  6212
Pay Rate:  $88,013 - $123,587

Houston, TX, US

Category:  Communications and Marketing

Basic Function

The Manager, Digital Marketing is responsible for content presentation and user experience on METRO’s enterprise website.  Develops and executes content management strategy to drive engagement across all METRO web properties. Collaborates with cross-functional stakeholders and provides excellent customer service to address website content requests within brand guidelines. Uses project management best practices to organize and prioritize tasks. Performs duties in a safe, efficient manner and in compliance with all applicable rules and safety procedures.

Responsibilities and Specific Duties

  • Provides primary managerial direction and performs personnel administrative functions of direct report staff (e.g., training, supervising, work assignments, timesheets, performance evaluations, etc.) for maintaining necessary staffing, enhancing productivity of staff and ensuring necessary department outcomes are achieved.
  • Project manager for all METRO web properties, with primary emphasis on enterprise website, to ensure quality control and timeliness of information presented.
  • Collaborates with internal stakeholders and external vendors to shape and grow B2C and B2B customer engagement across METRO’s web properties. 
  • Develops concise and targeted written content for the web, conceptualizing its presentation and layout to create a world-class, highly intuitive experience for users.
  • Collaborates with multidisciplinary team of marketers to secure necessary assets for timely posting of information related to riding METRO and ensure website messaging and imagery is consistent with all marketing communications channels.
  • Strategically optimizes all content to increase organic search traffic and remain in compliance with accepted usability standards and web content accessibility guidelines.
  • Provides creative direction for all web content-related requests to website content administrator, ensuring quality control through timely and accurate execution.
  • Works closely with METRO I.T. department and serves as primary point of contact for web-related vendors, determining resource requirements, prioritizing custom development needs, tracking project schedules, and managing contracts and associated expenses.
  • Develops subject matter expertise for all web and content-related software programs in technology stack including but not limited to content management (e.g., Sitefinity), eCommerce, CRM, digital asset management, project management and analytics.
  • Administers content updates and changes to METRO web properties as needed.
  • Provides excellent customer service to METRO internal and external customers.
  • Promotes safety awareness and follows safety procedures in an effort to reduce or eliminate accidents.
  • Performs other job-related duties as assigned.

Education Requirement

Bachelor’s degree in Marketing, Communications or related field is required.

Years & Experience Required

Minimum six (6) years of progressively responsible professional experience in digital and website marketing, with particular emphasis on corporate website management, digital content development, user experience design and composition, project management, creative direction for team members and vendors, and contract management.  Experience to include three (3) years as a supervisor/manager.

Knowledge & Skills Required

Highly motivated and detail-oriented self-starter with excellent skills in copywriting, verbal communication, website content management and project management.  Must have strategic understanding of user experience design and composition, and audience segmentation.  Must be highly proficient in a Windows environment (Word, PowerPoint, Excel and Outlook). Proficiency with content management systems (e.g., Sitefinity), CRM and digital communications software, digital asset management, and analytics software (e.g., Google Analytics, HotJar).

Additional Information

The Metropolitan Transit Authority of Harris County, Texas has a zero-tolerance drug and alcohol policy for all employees. All internal and external applicants will be required to undergo drug testing before employment and will be subject to further drug and/or alcohol testing throughout their employment.

Further, employees who perform safety-sensitive functions will submit to drug and/or alcohol testing in accordance to the Department of Transportation (DOT) and the Federal Transit Administration (FTA) regulatory requirements.

We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, sex, national origin, veteran status, genetic information or disability.

Nearest Major Market: Houston